Designing websites involves plenty skilled disciplines from type to layout & colour. Colour is particularly significant because it gives the first impression to the user. the correct colours can create a nice experience for the user, whereas inappropriate colours can have a negative impact.
To make a good website, the designer should know what affect colours can have on people. subconsciously, people react to colours and associate them with different emotions and feelings.
Colours do not only bring up emotions and feelings that might influence how a website is received but they can also be utilised cleverly to direct users to specific bits of your website.
Each colour imaginable can be used on the web these days, so picking the right colours can be an overwhelming task. here is a fast summary of how some colours evoke certain reactions.
Yellow could be linked with hazard, hope, friendship & riches. used in moderation, it can be used to highlight sections on a webpage.
Green is a great colour to use to make a relaxed & calm website, its linked to mother earth, envy, money & the organic.
Blue is linked to business, strength, water & harmony & the paler blues could be used in designing for the world wide web to create a cool effect.
Linked with feelings of cold, royalty, peace and air, blue is the best-used colour for business websites. Itcreates a very different reaction to red.
Green symbolises nature, environment, peace and luck. Green is a effective colour to use for a calming effect.
Standing for joy, happiness, warning and energy, yellow has a similar impact to red, although it is not as top. it can be used to highlight areas of a site. However, if used too much, it can be an overpowering colour.
Like green, brown is linked to mother earth, calm & relaxation. there is a trend to use wood as a background colour to give the feel of the environment and organics.
Light grey is frequently used to create shiny gradient effects in web design. The colour might be linked to sophistication, stability & boredom.
Brown, especially the the lighter end of the spectrum can have a calming effect. Beige is also a well-liked colour in designing for the world wide web as it provides an earthy & relaxed feel. it might also mean tradition, poverty & mother earth.
Grey can be linked to refinement, innovation & the future. The paler side is similar to white in that it's a exciting colour to use on a website's background to make a sense of space & modernism.
Colour's role is not just to make a website look good, it can provoke feelings & emotions from the target audience. selecting colours that annoy the site user can have damaging effects on your web site, while cleverly selecting can mean that the web site lives up to user expectation.
About the Author
Karra Maxim used to work for an escort web design agency, applying her escort web design skills for clients requiring escort marketing.
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